Canvas
4 views
Canvas
Sections
By type
Overview
1
2
3
4
5
‣
About
Mission
Mission
What is our mission?
Mission Statement
Vision
Vision
What is our vision?
Vision Statement
Principals
Principals
What are your guiding principals?
Knowledge
Empowerment
Integrity
Innovation
Collaboration
‣
Top
Key partnerships
Who are your key partners?
Supplier
Non-competitors
Joint ventures
Coopetition
🤝
Key partnershipsWho are the external people/companies you work with to run your business?
Key activities
What are the activities you perform every day to deliver your value proposition?
Production
Problem-Solving
Platform
👟
Key activitiesWhat are the everyday things you do to run your business?
Key resources
What are the resources needed to deliver your value proposition?
Tangible
Intangible
Human
Financial
🔋
Key resourcesThe things you need to run your business.
Value propositions
What is the value you deliver to your customer?
What is the customer need that your value proposition addresses?
Proposition Statement
🥑
Value propositionsWhat's your product/service? What value does it bring your customer?
Customer relationships
What relationship does your customer segment expect you to establish and maintain?
Personal assistance
Self-service
Automated service
Communities
Co-creation
📚
Customer relationshipsHow do you maintain a connection with your customer?
Channels
How do your customer segments want to be reached?
Awareness
Evaluation
Purchase
Delivery
After-sales
📺
ChannelsHow do you communicate with your customer?
Customer segments
Who are your target customers / users?
Demographics (age, gender, etc.)
Professional status
Motivation and goals
Shopping preferences
👥
Customer segmentsList your top customer segments that bring you the most value.
‣
Bottom
Cost structure
What are the most important costs you make to deliver the value proposition?
Fixed costs
Variable costs
Economies of scale
Economies of scope
🏦
Cost structureLooking at your activities and resources, what are you spending money on?
Revenue streams
How do customers reward you for the value you provide them?
What are the sources of revenue?
Direct Sales
Advertising
Freemium
Subscription
🌊
Revenue streamsList the top three ways your company makes money.