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Channels

Type
Customers
Level
Top
Columns
4
Order
3
Think about...

How do you communicate with your customer?

Explanation

Channels represent the various ways a company delivers its value proposition to its customer segments. This includes distribution channels, sales channels, and communication channels. It's about how the product or service reaches and interacts with the customers.

Questions
How do your customer segments want to be reached?How do your customer segments want to be reached?
Answers
AwarenessAwarenessEvaluationEvaluationPurchasePurchaseDeliveryDeliveryAfter-salesAfter-sales
Answers (Follow Up)
Questions (Follow Up)
Answer (Information)

Our core channels include:

  • Email
  • Social
  • Paid ads
  • Content
  • Video
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