- Through which Channels do our Constituent Segments want to be reached?
- How are we reaching them now?
- How are our Channels integrated?
- Which ones work best?
- Which ones are most cost-efficient?
- How are we integrating them with Constituent routines?
Media that aligns with their values/beliefs, religious/social communities, trusted political/ social influencers
Social media primarily FB/TW/IG
Unifying strategic narrative, adherence to common values/goals, consistent brand identity across platforms
Media visible outside of their tribal SM/cable TV channels (radio, billboards, signage) Ads/PR/influence campaigns inside tribal channels Mass mobilization for/against issues of public concern with cohesive narrative strategic plan/narrative
Social media campaigns and mass mobilization (strikes, protests)
Reaching them in channels they frequent, visibility outside of tribal channels