Mission and vision statements play three critical roles:
(1) communicate the purpose of the organization to stakeholders,
(2) inform strategy development, and
(3) develop the measurable goals and objectives by which to gauge the success of the organization's strategy.
The values statement, also called the code of ethics, differs from both the vision and mission statements. The vision and mission state where the organization is going (vision) and what it will do to get there (mission).
4.3 The Roles of Mission, Vision, and Values
Be able to define mission and vision. See how values are important for mission and vision. Understand the roles of vision, mission, and values in the P-O-L-C framework. Mission and vision both relate to an organization's purpose and are typically communicated in some written form.
open.lib.umn.edu
Mission, Vision, and Values Template and Examples
A company's mission vision and values statements are important to success. In fact, business consultants often start with the mission, vision, and values when working with new clients. They do this for a very simple reason. Creating (or updating) these statements can drive the organization in a new direction.
www.leadersinstitute.com
Political Messaging, Campaign Plans And Groupthink
There's an old expression, "Too many cooks spoil the broth". If you've ever written a campaign mission statement or campaign plan with a group of people, you know how a simple idea can become tweaked, pulled apart, and reassembled into a Frankenstein-like mess of vague goals, squishy feelings and half-baked ideas.
www.onlinecandidate.com
www.ignet.gov
www.ignet.gov
