The Vision Statement
A vision statement is a statement of an organization’s overarching aspirations of what it hopes to achieve or to become.
The vision statement does not provide specific targets. The vision is a broad description of the value an organization provides. It is a visual image of what the organization is trying to produce or become. It should inspire people and motivate them to want to be part of and contribute to the organization. Vision statements should be clear and concise, usually not longer than a short paragraph.
- Disney: To make people happy
- IKEA: To create a better everyday life for the many people
- Microsoft: Empower every person and every organization on the planet to achieve more
- Avon: To be the company that best understands and satisfies the product, service and self-fulfillment needs of women—globally
- Sony Corporation: To be a company that inspires and fulfills your curiosity[1]
