Every State Blue, formerly known as It Starts Today, was founded after the 2016 election by Jonathan Zucker, former COO and CEO of ActBlue. Convinced that the power of the Democrats’ grassroots community coupled with small-dollar recurring donations could change fundraising forever, he got to work creating groundbreaking national and state-based programs.
In 2017, Michele Hornish joined Every State Blue, and soon thereafter we launched our first state-based project in Missouri. Together with ESB board member, accomplished author, and former Democratic Party Chair David Pepper, ESB launched Blue Ohio in 2022. And in late 2022, ESB launched Blue Texas – a partnership with Power the Vote that supports Democratic nominees and permanent voter protection.
Through its various projects, Every State Blue has raised and distributed over $2 million to Democratic nominees at the state and federal level.