SOCIAL ENTERPRISE CANVAS
Vigil For Democracy: Mass Mobilizing Against Tyranny
Mass Mobilizing Against Tyranny
to save democracy and restore faith in truth through activism, elections and media.
- Truth
- Integrity
- Compassion
- Unity
- Mindfulness
- Equality
- Tolerance
- Love
- Justice
- Teamwork
- Organizers/influencers/volunteers
- IT/data analysts/cyber forensics/SM
- NPOs/PACs/Campaigns
- Current & former DOD/security officials
- Social Media Action Groups (i.e. #OneV1, #SOS, #Vigil4Democracy, #WOM #StrikeFor___, #RuthSentUs, #TheResistance, #BLM, #WeThePeople, #DemCast)
- Content creation editorial/promotional
- IT /cyber forensics
- Research/data analysis/strategic planning
- Political/labor organizing/mass mobilizing
- Media production/distribution
- Social media amplification/influencing
- Cause marketing/PR
- Passion for democratic candidates
- Government relations
- Financial/legal
- Virgin Radio
- Political Candidates/PACs/Campaigns
- Social Justice Activists/Organizers
- NPO’s/Social Action Organizers
- Constituents – the American people
- Content creation/Media production
- Channel distribution (media)
- Editorial/counter narrative
- Campaign support (organizing, outreach)
- Audience outreach
- Opposition research/strategy
- New approach to reach polarized audience
- Multi-channel campaigns
- Diversified constituents
- Synergistic partnerships
- Alignment of values and goals
- Ads (billboards, TV, radio, print, mail)
- Online channels (website, YouTube)
- Social media – Twitter/FB/chat rooms
- Events (speaking, exhibiting)
- Segmented – Pivot states/swing voters
- Diversified – custom lists NPOs/campaigns
- Multi-sided Platforms
- Social Media Influencers
- Advertising (YouTube, podcasts)
- Sponsorships/underwriting
- Donations/grants
- Merchandise/SWAG
- Audience trust/unification/education
- Campaign promotion/amplification
- Counter disinformation/conspiracies
- Restore faith in truth/data/facts
- Mass mobilizing/organizing
- Production/editorial content/creative
- Radio shows/podcasts
- Aggregated content
- YouTube video
- Websites (partners/campaigns)
- Social media
- Statistical data/R&D
- Content strategy/guest booking
- Ad buys/opposition research
- Partner Platforms/Networks
- Podcast hosting
- Direct mail/print/billboards
- TV/Radio network programming
- Listening apps (iHeart, iTunes, etc.)
- Partner outlets/RSS/Subscribers
- Counter Narrative
- Facts/Truth
- Inspiration/hope
- Acceptance/validation
- Restored faith in humanity/ political leaders
- Excitement about the election/candidates
- Opposition research/content creation
- Effective messaging/counter narrative
- Exposure to mass audiences
- Alignment with disenfranchised audiences
- Access to networks of SM influencers
- Amplify campaign narratives
- Attract pivot voters & independents
- Build enthusiasm for campaigns
- Lack of political accountability
- Rise in authoritarianism/GOP tyranny
- Polarization of electorate
- Extreme partisanship/tribalism
- Environmental destruction/Climate denial
- Foreign interference/cyber attacks
- Racism, xenophobia, hatred, violence
- Mendacity of political leaders
- Corporate influence/dark money PACS
- Voter restrictions/gerrymandering
- Theocratic/evangelical political influence
- Social injustice/marginalization
- Psychological manipulation/gaslighting
- Disinformation/gaslighting
- Digital Armies (i.e. QAnon)
- Acceptance/Tolerance/understanding
- Sense of purpose/belonging/identity
- Hope in humanity
- Quest for truth/free press
- A voice/representative
- Unity/commonality
- Non-violence/national security
- Reason/order in a chaotic world
- Respect/worthiness/dignity
- National pride
- Trust in elected officials
- Liberty/freedom/fairness
- Environmental stability
- Vetting of all partners/personnel/sponsors
- Vetting of campaign beneficiaries
- Editorial review/fact checking
- Align with campaign platforms/goals
- Cost efficiency of methods
- Restore Sanity to Government
- Elect SAM Democratic Candidates
- Unify divided electorate
- Promote sustainable policy solutions
- Restore faith in truth, facts, data
- Disempower impact of foreign interference
1. Awareness2. Evaluation
3. Purchase
4. Delivery
5. After sales
- Research/vet/contact campaigns
- Establish benchmark objectives timeline
- Feasibility study/cost assessment
- Opposition research/issues evaluation
- Content strategy/editorial calendar
- Promotional strategy/ad buys
- Distribution channels/cost assessment
- Vet potential partners
- Source Financing/underwriting
- Research leads/vet sponsor targets
- Research financing leads
- Create audience profile
- Business plan/partner proposals
- NPO/501c3 feasibility pros/cons
- Budget insurances/subscriptions, etc.
- Website development
- Recruit staff/volunteers/influencers
- Branding session/values/identity
- Secure partners/contracts
- Launch media campaigns
- Deploy SM teams/influencers
Our democracy is endangered, under siege on multiple fronts by enemies, both foreign and domestic. The GOP is aggressively pursuing a racially biased, xenophobic, evangelical, fascist agenda and systematically compromising constitutional guardrails, voting rights, reproductive liberty and the free press. Through rhetoric amplified by millions of followers and Russian trolls, Americans have become politically, culturally and socially polarized. Prevalence of tribalism, hatred, fear and bigotry is a symptom of broken politics, corruption throughout government, social injustice and corporate greed that have marginalized middle-class communities and eroded public trust in social norms. Yearning for solace, if not others to blame, audiences gravitate to media that align with their beliefs, where they become targets for sinister propaganda that capitalizes on their fears and stokes division for political or ideological gain.
- Call attention to impending threats to democracy
- Counter the insidious disinformation amplified by right-wing extremists with compelling content grounded in truth, and
- Support principled candidates aligned with democratic values who can restore sanity in government.
- Unify divided audiences & appeal to disenfranchised voters
- Educate victims of psychological manipulation, counter false narratives foreign and domestic political operatives
- Restore faith in truth, champion candidates who are striving for just policy serving them
- Engender hope about the future and build enthusiasm for the election.
Taking a page out of the highly organized GOP/Russian playbook, we leverage three verticals to reach constituants and audiences both inside and outside of their tribal echo chambers using a combination of conventional and online media and our vast network of social media influencers. With vigorous opposition research, we aim to aggressively expose truth about conspiracies and lies told by GOP candidates about their democratic opponents.
- Website development/hostingTrademark filing
- Brokered air time 5 mid-markets (until network pickup)
- Social media ads/promotion (build initial following)
- Staff (sales, social media, web)
- PR – national press releaseStudio time/operators (video production)
- Printed marketing collaterals, signage
- Mobile billboards/projection/on-site AV
- Direct mail campaign (printing, bulk postage)
- Direct email campaign (list acquisition/management)
- Subscriptions/licenses (SaaS, cloud storage, stock photos, music, video libraries, research, databases, news)
- Overhead (equipment/maintenance, phones/internet, events-travel/lodging)
- Promotional giveaways
- Ad sales commissionsPurchasing ads on opposition websites (i.e. alt-right)
- E&O insurance/liability coverageLegal/financialRESOURCES
- Financial: Donations/Merchandising
- Human: Talent/experts/volunteers/influencers/organizers
- IT: URLs, productivity apps, software licenses, SaaS subscriptions, databases, cloud storage
- Media Channels: Websites, SM, online distribution
- Subscribers/followers: online/social media/email
- Content: Web/AV/IP/RSS/SM
- Equipment: A/V production equip (camera’s mics), computer hardware
- Intellectual Property: Trademark, licenses, branding, URLs
- Human: influencers, SM, web, R&D, editorial contributors, marketing, Financial: sponsors, underwriters, partners
- Legal/CPA: contracts, taxes, structure
- Insurance: general liability, E&O rider
- Social Action/Organizing Tools: printing/logistics/training
- Social Action Partners: NPOs, organizers, influencers, volunteers
- Media/Distribution Partners: Networks/Syndicators/distributors (i.e. Virgin Radio, Airtime America)
- Brokered air time (Terrestrial Radio/Cable TV)
- PR releases (wire)
- Direct mail (postage)
- Email lists (acquisition)
- Billboards/Outdoor Ads
- Campaign collaterals/printed marketing materials
- Legal/CPA services
- Which Key Activities are most expensive?
- Startup (Company setup, Trademarks, IP acquisition, Legal, SaaS/productivity subscriptions, Website development)
- Marketing/PR (wire services, ad buys, brokered air time, direct mail campaigns, audience acquisition)
- Out-of-town action (travel, lodging, meals)
Media exposure, resources, online traffic, lead generation, strategic planning, campaign support, fiscal host
- Consulting services (election/candidate support, op research, IT setup/design, resources/tools, strategic planning)
- Branded product sales (online activism swag, signage, apparel, accessories, banners)
- Affiliate sales (Amazon books, licensed products, resources, tech)
- Open Collective Fiscal sponsorship (NPO’s, social action orgs, cause campaigns)
- Online/SM advertising/sponsorship (Websites, podcasts, YouTube channels
- Client content creation (editorial, marketing, SM campaigns, books, courses)
- Creative services (graphic design, branding, Websites, SM, marketing collaterals, ad campaigns)
- Original content sales (podcasts, videos, books, courses, images/stock photos)
- Online advertising/sponsorships
- 10% Fiscal Hosting,
- 20% content creation,
- 30% merchandising,
- 20% affiliate sales,
- 10% advertising,
- 10% consulting
• Sponsored content • Content Licensing (image libraries) • Affiliate products • Ads/sponsorships (Websites) • Donations (if NPO/501c3) • Election/activism resources/lists • Open Collective Fiscal Sponsorship • Key races database/lists/resources • Merchandise (branded) • Original content (books, courses) • API/Apps (SaaS customization)
• Election/candidate support • Consulting services • Marketing/content creation • Creative services • IT/Web design/support • Open Collective Fiscal Sponsorship
• IT/research/campaign services • OC Fiscal Sponsorship (percentage) • Merchandising (set margins)
• Ads/commercials – production • Sponsored content (vetted) • Fiscal Sponsorship • Merchandising/online shop • Key races lists • Courses/books
• Consulting/planning
• Content production
• IT services (Web, app templates)
• Image/content/API licensing • Books/online courses
• Negotiation (bargaining)
• Custom sponsorships/ad packages
• Barter/Trade services
• Premium/standard ad space
• Consulting services
1. Activism/Action,
2. Elections/Policy/Campaigns,
3. Media/Content
Media that aligns with their values/beliefs, religious/social communities, trusted political/ social influencers
Social media primarily FB/TW/IG
Unifying strategic narrative, adherence to common values/goals, consistent brand identity across platforms
Media visible outside of their tribal SM/cable TV channels (radio, billboards, signage) Ads/PR/influence campaigns inside tribal channels Mass mobilization for/against issues of public concern with cohesive narrative strategic plan/narrative
Social media campaigns and mass mobilization (strikes, protests)
Reaching them in channels they frequent, visibility outside of tribal channels
Vigil for Democracy, LLC @Vigil4Democracy
• Ruth Sent Us • Send SCOTUS Flowers • Arrest Trump
• Strike for Choice/Ruth Sent Us • Strike for Justice • Strike for Climate • Strike for Voting Rights • Strike for _____ (pick a cause)
• VigilforDemocracy.org (Parent site for promoting organized events, recruiting participants, repository for tools and resources) • Shop.VigilforDemocracy.org (selling branded and affiliate promotional products as a revenue source) • VigilforDemocracy.com (Company documents pertaining to Open Collective Fiscal Sponsorship, connected to banking) • StrikeforChoice.org (rerouted to vigilfordemocracy.org/strikeforchoice landing page) • StrikeforClimate.org (rerouted to vigilfordemocracy.org/strikeforclimate landing page) • StrikeforJustice.org (rerouted to vigilfordemocracy.org/strikeforjustice landing page) • Open Collective Organization (to promote & raise funds for all protest events) • Open Collective Fiscal Host (connected to Vigil organization and will serve as the fiscal sponsor of vetted orgs/causes
• Social action organizations (Wall of Moms/Many, National Strike, SOS, OneVoice, FreshVoices, Shut Down DC) • Nonprofits • Campaign/labor organizers • Social media influencers
For Greater Good @4Gr8rGood
• Candidate vetting/tracking • Oppo research • Twitter Live “Meet the Candidates” sessions to be edited into podcasts • Productivity tools/web setup
• Oppo research • Critical document archive
• Support Vigil with deep dive research for social action • Serve as “bad cop” to candidates’/partner’s good cop narrative to disseminate damning information about opponents and corrupt adversaries when doing so would compromise candidates or partners
• JustResisting.com (rerouted to vigilfordemocracy.org/just-resisting