- Resources
- Which Key Resources are most expensive?
- Brokered air time (Terrestrial Radio/Cable TV)
- PR releases (wire)
- Direct mail (postage)
- Email lists (acquisition)
- Billboards/Outdoor Ads
- Campaign collaterals/printed marketing materials
- Legal/CPA services
- Which Key Activities are most expensive?
- Startup (Company setup, Trademarks, IP acquisition, Legal, SaaS/productivity subscriptions, Website development)
- Marketing/PR (wire services, ad buys, brokered air time, direct mail campaigns, audience acquisition)
- Out-of-town action (travel, lodging, meals)