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- Content creation/Media production
- Channel distribution (media)
- Editorial/counter narrative
- Campaign support (organizing, outreach)
- Audience outreach
- Opposition research/strategy
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- New approach to reach polarized audience
- Multi-channel campaigns
- Diversified constituents
- Synergistic partnerships
- Alignment of values and goals
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- Ads (billboards, TV, radio, print, mail)
- Online channels (website, YouTube)
- Social media – Twitter/FB/chat rooms
- Events (speaking, exhibiting)
- Segmented – Pivot states/swing voters
- Diversified – custom lists NPOs/campaigns
- Multi-sided Platforms
- Social Media Influencers
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- Advertising (YouTube, podcasts)
- Sponsorships/underwriting
- Donations/grants
- Merchandise/SWAG
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- Audience trust/unification/education
- Campaign promotion/amplification
- Counter disinformation/conspiracies
- Restore faith in truth/data/facts
- Mass mobilizing/organizing
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- Production/editorial content/creative
- Radio shows/podcasts
- Aggregated content
- YouTube video
- Websites (partners/campaigns)
- Social media
- Statistical data/R&D
- Content strategy/guest booking
- Ad buys/opposition research
- Partner Platforms/Networks
- Podcast hosting
- Direct mail/print/billboards
- TV/Radio network programming
- Listening apps (iHeart, iTunes, etc.)
- Partner outlets/RSS/Subscribers
- Counter Narrative