- What are the most important costs inherent in our business model?
- Website development/hostingTrademark filing
- Brokered air time 5 mid-markets (until network pickup)
- Social media ads/promotion (build initial following)
- Staff (sales, social media, web)
- PR – national press releaseStudio time/operators (video production)
- Printed marketing collaterals, signage
- Mobile billboards/projection/on-site AV
- Direct mail campaign (printing, bulk postage)
- Direct email campaign (list acquisition/management)
- Subscriptions/licenses (SaaS, cloud storage, stock photos, music, video libraries, research, databases, news)
- Overhead (equipment/maintenance, phones/internet, events-travel/lodging)
- Promotional giveaways
- Ad sales commissionsPurchasing ads on opposition websites (i.e. alt-right)
- E&O insurance/liability coverageLegal/financialRESOURCES