‣
- Facts/Truth
- Inspiration/hope
- Acceptance/validation
- Restored faith in humanity/ political leaders
- Excitement about the election/candidates
‣
- Opposition research/content creation
- Effective messaging/counter narrative
- Exposure to mass audiences
- Alignment with disenfranchised audiences
- Access to networks of SM influencers
- Amplify campaign narratives
- Attract pivot voters & independents
- Build enthusiasm for campaigns
‣
- Lack of political accountability
- Rise in authoritarianism/GOP tyranny
- Polarization of electorate
- Extreme partisanship/tribalism
- Environmental destruction/Climate denial
- Foreign interference/cyber attacks
- Racism, xenophobia, hatred, violence
- Mendacity of political leaders
- Corporate influence/dark money PACS
- Voter restrictions/gerrymandering
- Theocratic/evangelical political influence
- Social injustice/marginalization
- Psychological manipulation/gaslighting
- Disinformation/gaslighting
- Digital Armies (i.e. QAnon)
‣
- Acceptance/Tolerance/understanding
- Sense of purpose/belonging/identity
- Hope in humanity
- Quest for truth/free press
- A voice/representative
- Unity/commonality
- Non-violence/national security
- Reason/order in a chaotic world
- Respect/worthiness/dignity
- National pride
- Trust in elected officials
- Liberty/freedom/fairness
- Environmental stability
‣
- Vetting of all partners/personnel/sponsors
- Vetting of campaign beneficiaries
- Editorial review/fact checking
- Align with campaign platforms/goals
- Cost efficiency of methods