persuasion mail
more is expended on pursuasion mail than any other media
most effective way for candidates in small districts to reach their target audience
it also offers advantages over television and radio
targeted mail you have total control
you can with a little planning determine exactly when the voter gets it,
unlike TV, you generally only have 3 seconds from when they pick the mail up to when they throw it away
job of designer is to make sure the voter gets the purpose of your piece. voters read pictures before they read words, pictures and symbols and graphics trigger things in the recesses of the human mind and with far more power and clarity than mere words