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Initial Interview - Assessment - Determine Needs
Candidate Survey
Services Proposal
Assess the Impact
If You Don't Tell Your Story, Someone Else Will
We're in the communication business. But many organizations are remarkably reluctant to communicate - at least beyond a functional level. Surprisingly often, clients have told me they don't want to seem "boastful" (quite a handicap in marketing). Other times, there's an anxiety that adopting any sort of point of view will draw criticism from one quarter or another.
www.brandingmag.com
Leaders, Own Your Story Or Someone Else Will
Harvard business professor John Kotter once said that leaders "under communicate their visions for change by at least a factor of 10." A single email, a single presentation, a single tweet is not enough. Changing a narrative requires repetition.
www.forbes.com
