News and current events

People read news articles and current events because of their timeliness. They are curious about what's going on around them. Therefore, it will help to blog out news in your industry or events within your community. Your audience will view you as an expert in your industry, leading to more self conversions.

News and current events doesn’t necessarily mean politics either. If you life in a metro region the a blog about downtown nightlife would easily fit the mold of news/current events.

When writing current event or news blog posts, consider these tips:

• Ensure information is gathered from credible sources.
• Strive for personal comments from users.
• Check to see if the current events tie to any of your products or services.