How-to guides

How-to guides are great ways for bloggers to share their expertise in any given topic as well as sharing different methods to achieve this expertise. People search for methods of doing all kinds of things from tying a tie to baking a cake. How-to guides can teach people how to do a particular thing. They show your industry knowledge which makes your website more authoritative. People who find your content helpful will come back and might even tell their friends about your blog.

Some ideas to help you optimize how-to guides are:

• Showcase your knowledge in procedure or process formats.
• Write in the first or second person to help promote your persona and relate with the audience.
• Add images, audio and/or video to make your content more engaging.