Vision
The dream; a team's true north. Primary objective is to inspire and create a shared sense of purpose throughout the company.
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Mission
Overarching objective of the organization; should be measurable, achievable, uniquely identifiable to the company, and ideally inspirational. Brief, easy to remember, and minimizes the use of the word "and.”
Value propositions
The benefit or advantage that the team promises to deliver to our members or customers. It's the reason why they should use your product or service.
Target Audiences
The segment of members whose needs you prioritize. Effective segments have unique needs related to your value prop, are measurable, and focused. You may consider identifying a secondary target audience whose needs you take care to reasonably serve.
Strategy
How a company navigates its competitive landscape to achieve its objectives. Not to be confused with priorities, which are the specific steps put into place to manifest the strategy.
Priorities
Stack ranked list of tactics designed to help the company realize its objectives. Should start with the question, "If we could only do one thing, what would it be?"
Objectives
Measurable goals aligned with mission and strategy — the fewer and simpler the better. If you can't measure it, you can't fix it.
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Culture
The company's personality, i.e., who you are as a company, and perhaps more importantly, who you aspire to be.
Values
The principles that guide the organization's day-to-day decisions. Press shift + enter to add a new value to the list.