Roles Played by Mission and Vision
Mission and vision statements play three critical roles:
(1) communicate the purpose of the organization to stakeholders,
(2) inform strategy development, and
(3) develop the measurable goals and objectives by which to gauge the success of the organization’s strategy.
These interdependent, cascading roles, and the relationships among them, are summarized in the figure.
These statements should be widely circulated & discussed often so the meaning is widely understood, shared, and internalized.
The better employees understand an organization’s purpose, through its mission and vision, the better able they will be to understand the strategy and its implementation.
- The Mission
- is the broadest concept of purpose.
- The Vision
- distills the Mission down and guides development of strategy.
- The Values
- provide explicit direction to overall strategy.
- The Strategy
- is clear & explicit about what the campaign will & will NOT do to achieve the Vision.
Mission and vision both relate to an organization’s purpose and aspirations, and are typically communicated in some form of brief written statements. A mission statement communicates the organization’s reason for being and how it aspires to serve its key stakeholders. The vision statement is a narrower, future-oriented declaration of the organization’s purpose and aspirations. Together, mission and vision guide strategy development, help communicate the organization’s purpose to stakeholders, and inform the goals and objectives set to determine whether the strategy is on track.
4.3 The Roles of Mission, Vision, and Values
Be able to define mission and vision. See how values are important for mission and vision. Understand the roles of vision, mission, and values in the P-O-L-C framework. Mission and vision both relate to an organization's purpose and are typically communicated in some written form.
open.lib.umn.edu
Mission, Vision, and Values Template and Examples
A company's mission vision and values statements are important to success. In fact, business consultants often start with the mission, vision, and values when working with new clients. They do this for a very simple reason. Creating (or updating) these statements can drive the organization in a new direction.
www.leadersinstitute.com
Political Messaging, Campaign Plans And Groupthink
There's an old expression, "Too many cooks spoil the broth". If you've ever written a campaign mission statement or campaign plan with a group of people, you know how a simple idea can become tweaked, pulled apart, and reassembled into a Frankenstein-like mess of vague goals, squishy feelings and half-baked ideas.
www.onlinecandidate.com
www.ignet.gov
www.ignet.gov
