Law of Power
Play on People’s Need to Believe to Create a Cultlike Following
Explanation
Offer people something to believe in and someone to follow. Promise the world but keep it vague; whip up enthusiasm. People will respond to a desperate need for belonging. Followers line your pockets, and your opponents are afraid to rile them.
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Offer people something to believe in and someone to follow. Promise the world but keep it vague; whip up enthusiasm. People will respond to a desperate need for belonging. Followers line your pockets, and your opponents are afraid to rile them.